AnalytiXR, an analytics tool for next generation customer relation (CR) and human resources (HR) analytics (CR + HR = XR). This tool provides funnel approach now under patent, for complex event processing. It can monitor or even score and predict customer behavior. Its four basic steps monitor the visiting customers, leading customers, promoters, and advocators. It can even predict the churning customers for each step and output the score tables for further applications, such as creating what kind of campaigns and sending SMS or emails.