What is Optisegment?
Our segmentation tool generates clusters or sets of entities, like new customer segments and new marketing segments, that human data scientists are limited to realize in such a big data lake. Customers use it to generate types of segmentation, such as product segmentation or risk segmentation to find risk groups. This engine can detect anomalies in order to find the outliers after segmentation. Applying trending algorithms like “consensus clustering” produces better results.