To be and compete among many global brands, you must have a purpose.“If you’re not standing up for a purpose , any blow can knock you down”. At a time when customers are making their way through the digital and real world, customers care more about the brand’s raison d’etre than products and services. It is a big mistake to stand and think that you can only move forward with genuine profit motives. Fast-growing brands stop competing with price advantage and quality and ensure that they exist with a purpose that goes beyond originality and profitability, and communicates.
Keeping up with the rapidly developing sector dynamics is very important for all SMEs and SMEs should be able to cover their customers and respond to their needs by analyzing them correctly in order not to lose their customers. Kolay.AI, a software product of OptiWisdom, has adopted the key-need principle in identifying and meeting customers’ needs. This principle aims to create the highest efficiency potential from matching the customer and the right need.
The Best Way to Predict the Future is to Design It
Although instant solutions to the needs are often not sufficient, producing solutions for possible needs and problems in advance and taking precautions will bring you closer to your future position and goals. Kolay.AI is an application that works by mapping the steps that customers can go through in a customer journey (Customer Journey) using behavioral analysis (Customer Behavior Analysis) technique, predicting the next steps in this adventure, and how customers should be greeted and how customers should be communicated. The steps taken by the customers, the time they take in these steps, the problems they experience are observed and this creates the opportunity for intervention. For example, OptiWisdom artificial intelligence engines have increased the success rate of 80% to 92% for the system that performs risk analysis on a rule-based basis and gives an early warning alarm. Kolay.AI doesn’t leave you guessing that your SME will be in the best version in the future, it gives you the opportunity to create it.
Customer Journey Analysis requires tracking the critical points that customers pass through and analyzing a journey from the beginning to the end. Kolay.AI can predict your customers’ next steps before they happen. Another advantage of the analysis system is to identify where the customers are at risk and to save customers before the customer is lost or put into a risky situation, and to make rescue interventions that will also benefit the customer. In this respect, it has been possible not only to identify customers who will have problems in the future as an estimator, but also to save customers without any problems, and to analyze and report the causes of problems in an explainable way.
Meet Artificial Intelligence Before It’s Too Late Prompt
offers and after-sales services have a significant impact on customers. Kolay.AI performs trend analysis for your income, expenses and profits, calculates how many different customers purchased in different stores and presents this data to you as 3D graphics. It allows you to apply Cross Sell and Up Sell sales techniques by using only your invoice data and creates new sales strategies for you.