Businesses need to identify customers with similar behavior by examining customer behaviors, identifying products that customers are interested in, and identifying potential customers for products. Then, companies manage their sales and marketing processes in light of this information. In this process, plans are developed for issues such as maintaining customer loyalty, identifying potential customers, identifying best-selling products, or placing products with decreases in sales.
An important point that businesses should pay attention to in their marketing processes is the product options offered to customers. A properly monitored customer follow-up can easily reveal which customers are inclined toward which products. With this orientation, you can present your products and other products that customers may prefer besides those to the right customers.
Customer behavior can be affected by many factors. These factors can be related to a product itself or external factors. In this process, customer data can be the biggest help for your business. Meet with Kolay.ai, supported by artificial intelligence, to determine the purchasing times of your customers and the products they buy, to determine the categories of the customers, and to follow up with the customers. Kolay.ai provides you with the best-selling products, products with reduced sales, comparisons of products with previous months in the context of the customer, which customer tends to which products, and regular purchasing behavior data of your customers. In addition, it analyzes the product buying behavior of different customers and identifies your customers with similar behaviors. In this way, you can track your customers more efficiently and offer sales options according to your customers’ tendencies and preferences.
With Kolay.ai‘s easy use and opportunities, you can fill a big gap in your business that you may need to be aware of. After seeing how AI-powered business processes increase your productivity, Kolay.ai will be an integral part of the team. Please get in touch with us for improvements to suit your needs, pricing information, and more.