People’s needs are different daily, and there is a diversity in the products offered for different needs. Product diversity increases the competition rate in the sector, and businesses are looking for new issues, such as reaching and retaining customers. Continuing business processes with traditional methods in the changing and digitalizing global environment can not respond…
Businesses need to identify customers with similar behavior by examining customer behaviors, identifying products that customers are interested in, and identifying potential customers for products. Then, companies manage their sales and marketing processes in light of this information. In this process, plans are developed for issues such as maintaining customer loyalty, identifying potential customers, identifying…
To be and compete among many global brands, you must have a purpose.“If you’re not standing up for a purpose , any blow can knock you down”. At a time when customers are making their way through the digital and real world, customers care more about the brand’s raison d’etre than products and services. It…